Heineken “The Date”

Premium international beer brand Heineken® today announced the launch of the eagerly-awaited second film from its global Open Your World campaign, called ‘The Date’.

‘The Date’ officially premieres on the Heineken® YouTube channel and Facebook page today and follows the Clio award-winning film ‘The Entrance’, which launched globally in December 2010, receiving over 4 million hits on YouTube in the first three weeks of its release, and will be activated in 50 countries by the end of the year.

Created with the same team as The Entrance – leading advertising agency Wieden+Kennedy Amsterdam, and talented director Fredrik Bond, the film is a beautifully crafted, yet incredibly high-energy story following the Heineken® legend as he woos his stunning date on an epic journey, a glamorous tribute to all magical dates and legendary night-outs.

Ad: Heineken “The Date”
Client: Heineken
Agency: Wieden+Kennnedy Amsterdam

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