Credits:
Advertiser: HEINZ
Brand: HEINZ TOMATO KETCHUP
Agency: MARK/BBDO
Country: Czech Republic
Heinz Jewels
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Another example of minimalist advertising (art director version), but frankly, a little weak. You don’t get the feeling that ketchup had much to do with the visual suggestion here; in fact, you could take the ketchup out and you’d still get the same imagery. More thoughts on the subject at http://craigmcnamara.blogspot.com/2008/01/advertising-minimalism-art-director.html
I like it a lot