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Hello Sunshine orchestrated the international ad campaign of Energie, one of the brands from the Italian fashion giant Sixty Group, for the launch of the spring / summer 2012 shoes collection.
Conceptualized by Dawn Ng and Raphaël Almazan, the campaign is made up of three three key visuals overflowing with dynamism and signed “Nice Kicks”. The double meaning is obvious.
The campaign will be visible in over 70 countries starting this Fall/Winter 2011 in print and outdoor as well as online.
Hello Sunshine Agency, Fred&Farid Group, Paris, France