Tasked with creating a large-scale, high-impact wallscape that could quickly grasp and captivate freeway drivers, the creative team of Chuck Blackwell and Seth Prandini came up with the idea of using the location’s unique, ninety-degree angled surface to create a faux window full of people looking longingly at a large photo of the Accord. The double-take inducing wallscape panel sizes are 43′x44′ and 43′x59′ and reach 187,800 Adults 18+ every day each month. The south-facing wallscape was unveiled on April 1st in Los Angeles adjacent to the 405 Freeway, south of Santa Monica. The wallscape will be posted for the month of April.
