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1. 
   Sonya said: On December 1, 2007

   Honda made an interesting decision here. Attributing identity to the product, rather than showing how the product can enhance the consumer’s identity, or perhaps in order to show that in a more complicated way, was done playfully. I’d be curious to see what kind of consumer reactions this gets.

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• ¿Pero de qué va vestida esta moto?

  on December 1, 2007