So how do the All-Reds stack up against the rugby champions? Add a little personal service and they hold their own on the rugby pitch.
Cathay Pacific’s television commercial for this year’s Cathay Pacific/Credit Suisse Hong Kong Sevens features real flight attendants in a battle against very real rugby players. It was filmed over two and half days and nights in the rain and on the coldest days of the year – around 5°C.
“We were very pleased to collaborate with Nick Livesey at RSA Asia,” says Thierry Halbroth, executive creative director of McCann’s Cathay Pacific Central Team. “His action-movie experience really helped us bring the idea of this match alivewhile reinforcing the Cathay Pacific brand attribute of professional staff always willing to go the extra mile. We’re delighted with the outcome and believe the people will really enjoy it.”
Credits:
Agency: McCann Worldgroup Hong Kong
Client: Cathay Pacific Airways
Executive Creative Director: Thierry Halbroth
Associate Creative Director: Anita Ng
Art Director: Kato Tsang
Head of English Copy: Don Ellis
Executive Producer: Ida Man
Assistant Producer: Chung Yau
Production House: RSA Asia
Director: Nick Livesey
Executive Producers: John Payne/Marco Leung
DOP: Siu Dee
Post Production: Digit Digit
Editor: Adrian Brady
Sound: Eric Lo
Music: Billy Idol “Rebel Yell” remixed by Schtung Music
