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Hyundai has a long history of sport sponsorship. And they donâ€™t limit themselves to high level sponsorships like the Belgian Olympic Team or the European Football Championship. Hyundai sponsors all kinds of sports, from tennis to athletics and bowlingâ€¦ you can find Hyundai everywhere there is sport.
Duval Guillaume Brussels created a campaign that builds on that idea of omnipresence. The visuals show various places where people practice sports in their daily life. In their bedroom or the office. Or just outside, holding a contest amongst friends to see who can urinate the farthest. If we take it a step further, even the dung beetle is a sportsman that deserves a sponsorship.