Current advertising for non-smoking isn’t working… So we looked somewhere else. If peer pressure makes people start smoking, it can also help them quit. We launch, “I Bet You Can Quit.” A campaign that helps people drop the habit by targeting the friends of smokers, instead of the smokers themselves.
AD: Lisa Zeitlhuber
CW: Nicholas Partyka
Instructor: Tara Lawall, Mother New York
Miamiadschool New York
