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Credits:
Advertised brand: Israel Gay Youth Organization
Advert title: Disassembled closet
Headline and copy text: It’s easier than you think
Advertising Agency: Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan
Published: September 2008
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Ok they mark a point. But perhaps a bit too much into the “Ikea” style, or even over intellectual for the “normal” day to day person. The idea remains intelligent.
Haha this is fun, great!