Jeep Break Out guerrilla campaign
Guerrilla action for the launch of the new Jeep Cherokee.
From a German press release from BBDO:
BREAK OUT! In the new jeep Cherokee. Customers are called to break with old conventions and rules to leave the everyday life behind itself and do something unusual – in an unusual vehicle. Break Out with the characteristic symbols for social rules and everyday life Tristesse such as ties, or TV-devices against the pillory to place.
Some shots from the streets: