Jim Beam- Bold Choices
One of America’s most iconic brands, Jim Beam, is sparking a cultural movement for bold choices. Because the bold choices we make, make us. The question is, which “us” will we choose? In the anthem for Jim Beam created by StrawberryFrog and filmed by Director Dante Ariola, Oscar-nominated actor Willem Dafoe sparks our movement by pondering that exact question.
In this film, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future.
As he reflects on his decision, we explore the many futures that could have been – factory foreman, chess champion, aging punk, even sumo wrestler – but as Dafoe notes, in the end, there is really only one choice.
“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”
Agency: Strawberry Frog
Chief Creative Officer: Kevin McKeon
Creative Director: Josh Greenspan and Jason Koxvold
Agency Producer: Sherri Levy
Director: Dante Ariola
Director of Photography: Emmanuel Lubezky
Editor: Adam Pertofsky @ Rock Paper Scissors
Visual Effects Company: The Mill, NY