To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down, it resulted in showcasing of a different hairstyle.
agency: Rediffusion DY&R, Mumbai, india
creative director:Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis
art director: Siddhesh Khatavkar
copywriter: Mayuresh Wagle
photographer: Awadhoot Hembade, Bapi Bit
head- production services: Viswanathan R
time of release (month, year): December, 2007