Kia Motors launched its utility car, K2500, in Romania. Because of the budget limitation the campaign showcased its main benefit: the cargo space, in a simple, low cost and efficient way.
Credits:
Brand/product advertised:Kia2500
Advert title(s):The stripe
Agency:Gavrila&Asociatii
Agency location (City, Country):Bucharest Romania
Creative Director: Alina Gavrila&Octav Gheorghe
Art director:Dan Costea
Copywriter:Alex Strimbeanu
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I love the use of space here. So I’m assuming the paper had to make their front page slightly skinnier to accommodate the ad.
same idea that was used for DHL… which was much nicer