The Quebec Federation of Milk Producers and Touché! PHD took advantage of the intense period of movings and increased sales of appliances to integrate milk cartons in refrigerator showrooms of furniture stores.
A total of 10 Brault & Martineau of the greater Montreal area were used as an innovative platform for this non-traditional campaign.
Credits:
Annonceur: F̩d̩ration des producteurs de lait du Qu̩bec РNicole Dub̩
Médias: Touché! PHD – Alexandre-Pascal Lamoureux, Charles Étienne Morier
Agence: BBDO Montréal
Direction de la création: Daniel Andréani
Équipe de création: Dominique Audet, Christopher Jones
Direction de projet: Lyne Clermont
Conseil: Mélie-Jade Dagenais
Production imprimée: Michèle Blanchette
Retouche-infographie: Marc Denault, Martine Cyr
Photographie des verres de lait: Tilt – Dominique Malaterre
