Lego

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Lego, 3.6 out of 5 based on 23 ratings

Blattner Brunner

CD: Jay Giesen, Dave Kwasnick
AD, CW: Derek Julin
Photographer: Tom Cwenar

Click to enlarge. Also see the Cannes 2006 winner Lego ad

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23 Responses to Lego

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  3. Ad Heads says:

    Innovative one man. Great. I LIKE THIS AD ALOT

  4. oli says:

    i just happened to come across this website surching advertiments!!!Lego is my fav creative toy and looking at these its hard not to say ” imaganation is the limmit!!”(the famous lego catchfrase) i’ve loved it since i was 5 and still love it now

    long live lego!!!!!

  5. Loveable-Loser says:

    Very creative, lego is my favourite childhood past time and the ad effectively shows its creativity.

  6. harald says:

    Apart from the top ad, which i found rather offensive (do we want our kids to be thinking “tanks” when they see Lego???), it’s very apt…

    lego has always encouraged our imagination. but please, let’s have a bit more of Lennon’s “Imagine”, and a bit less of the “let’s imagine this toy can kill people”…

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  9. LLLL says:

    Lego is instrumental in developing a child’s creative mind and problem-solving ability. Long live lego.

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  11. Maria says:

    Muy buena la campaña, lástima que hayan escogido como imagen un tanque de guerra… habiendo tantas alternativas, como un árbol por ejemplo….

  12. Jerke Wadde says:

    It’s funny that Lego would suddenly push the simplistic aspect of their product, since they’ve been steadily overcomplicating things with crazed pre-assembled kits for years and years.

    Still, it’s good to see them get back to basics. Nothing better than a big drum of loose, assorted Lego pieces and a child’s imagination.

  13. tolga özbalcı says:

    perfect job! bravo!

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  16. KKHC says:

    Nice and clear!!!
    SImplicity is still the best

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  18. Avatar of neuville neuville says:

    Hello Brandon, thank you for the information, I didn’t know of it and I’ll add the credit.

  19. Brandon K says:

    I know this post is getting old, but I hope to rectify something here. These ads ARE NOT from FCB, they are from Blattner Brunner, and were done before the Cannes work.

    Credits are are as follows:

    CD/ Jay Giesen, Dave Kwasnick
    AD, CW/ Derek Julin
    Photographer/ Tom Cwenar

    For any non-believers, check it out – http://www.derekjulin.com/ I work with Derek and this was the original concept. I coded this website when we were in college less than a year ago. Check out the advertising section, second row, third and fourth tabs. These are the rough ideas before they were assembled

    brandon

  20. latisha says:

    Imagination.

    Legos’ were my favorite toy growing up. I still have my legos..i’m 22

  21. Absinth. says:

    i think these are much better than the one with the big blue board with a thing on it.

  22. Jimi Smoot says:

    Beautiful creative work!

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