Tambour, Israel’s largest paint retailer took over the entire Boulevard,painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free.
Yesterday, Eilat’s Mayor and Tambour’s CEO launched the campaignand cut the ribbon opposite one of the boulevard’s main hotels.
In a city where parking spaces are few and expensive, Tambour’s initiative is very welcome.
In Israel there are several distinct colors to mark parking regulations:
Red-White = no parking
Blue-White = paying parking
Rainbow parking = free parking for everyone!
Credits
Name of project: Rainbow Parking = Free Parking
Client: Tambour
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: Feb. 2010
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning Director: Yehoram Davidi
