Traditionally, condom ads rely on more or less gross jokes, hyperboles, etc. They search the “shock & awe” effect, we could say. But this spot winned a Cannes Gold this year with a nice straightforward idea and big amounts of sensibility (no pun intended)…
Love Distance
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Mix Pack Condoms
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Cannes Private View
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Music, love and… piñatas!!!
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Axe – Get a Girlfriend
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Very nice one…