Help Cox Communications re-launch their MAX Bundles promotional offers in the RI, CT and Cleveland markets. The trigger for this re-launch is the availability of a new custom bundle. It allows customers to choose from the range of Cox services (cable, phone, internet) and build a bundle specific to their unique needs and wants. None of their competition (Verizon, AT&T, WOW) offers this flexibility to their customers and Cox has never had this flexibility available before. The main value proposition of this bundle is its flexibility. Each customer starts with a basic bundle of services and can then build it as deeply (quality of each service) or widely (breadth of services they choose to include) as they like.
CLIENT: Cox Cable, West Warwick, R.I.
SERVICE: Cable Company (TV, Internet, Phone)
NAME OF SPOTS: “Truth”, “Sample” and “Mind Reader
AGENCY: Nail, Providence, R.I
Creative Directors: Alec Beckett and Brian Gross
Art Director: Laura Crigler
Copywriter: Rodrigo DeLima
Agency Producer: Lizzi Weinberg
Production Company: Picture Park
Director: Charles Wittenmeier
Producer: Mark Hankey
Post Production: EditBar