Credits
Agency: Crispin Porter + Bogusky, Miami
Executive Creative Director: Rob Reilly
Creative Director: Tim Roper
Microsoft – I’m a PC
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i think its a great ad. it takes on Mac without being pathetic and bad mouthing the competition. i do prefer the mac ads though
I’m a Pissy
so funny hahahaha
Good evening. Well built, but why “I am a PC” ?
The word PC being repeated at least 9 times (did not count to be honest), sounds a bit like “Pissy”. And to my knowledge, Microsoft sells software (except let’s say for their Xbox and some other small hardware). As it is, Microsoft could also say I am “an apple – eat me” …
While I can see the direction they’re trying to go in, Microsoft have tried way too hard on this one. Instead of coming off as funny, quirky and tongue-in-cheek, they just look desperate. Made me cringe a little.
I like this… Nicer and a LOT less cocky then Apple’s ads. More mature.