Motorola SLvr l7 | Enlightening Milan
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Regione Lombardia rented for â‚¬ 50,000 the face of the Pirelli Skyscraper to Motorola, who used it to deliver the biggest ad ever featured on a Skyscraper.
The ad, projected on a 4,000 sqm surface by 15 Stark projectors, enlighted the surface of the famous skyscraper for some nights (since Nov. 29th) and featured the new stylish cellphone just launched in Italy by Motorola.
The light design is from Paolo Buroni, who cutted the phone image in 15 parts and reproduced them on the face of the Pirelli.
Some pics from the press: