MTV Climate Change Rap
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As part of the campaign for MTVÂ¹s climate change MTV Switch Cake approached Youtube sensation Sam and Ralph of “Mutherfuckin Tea” fame to put together a rap on climate change. Luck would have it that the boys had planned a trip a trip to Japan so Cake provided them with a camera, train tickets to Kyoto and dramatic licence.
MTV Switch has been put together in a collaboration by six ad agencies – Cake, 180 Los Angeles, Lowe Worldwide, Ogilvy, Wieden & Kennedy, 12 and Y&R – and will run across MTV’s 55 TV channels in 162 countries.