Neighbourhood Dance Works – Valentine’s Burlesque
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Neighbourhood Dance Works needed a quick and cost-effective way to get audiences excited about their upcoming Valentineâ€™s Burlesque show.
So hundreds of pasties were attached to parking meters in downtown St. Johnâ€™s, giving passers-by a taste of what to expect. Hidden cameras recorded their reactions and a video was sent out virally just before the show.
The result? The show was a complete sellout, news and photos of the pasties appeared in local papers, and every single one was stolen. Happy Valentineâ€™s, indeed.
Client/Product: Neighbourhood Dance Works – Valentine’s Burlesque
City/Country: Newfoundland, Canada
Tom Murphy (Creative Director)
Dax Fullbrook (Art Director)
Kurt Mills (Copywriter)