credits:
Advertised brand: NiagaraChamber.org
Advert title: “Post-Box Waterfall”
Headline and copy text: Visit Niagara Falls. niagarachamber.org
Advertising Agency: KNARF New York, USA
Agency website: http://knarfny.com
Creative Director: Frank Anselmo
Art Directors/Copywriters: Jane Lee, Sue Won Chang, Frank Anselmo
Chief Creative Officer: Frank Anselmo
Short rationale: The curved shape of post-boxes were utilized as media space for the Niagara Falls tourism posters-creating the illusion of the famous waterfall.
This idea is amazing. What a perfect medium and execution. Best thing I’ve seen in a very long time. Great.