Extract from the Press Release
Film director Nacho GayÃ¡n, based in a concept from VillarrosÃ s agency, has made the debut of the new spot performed by Ronaldinho, Rafa Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, â€œMomentumâ€ means NikeÂ´s recognition to the optimum moment that spanish sport enjoys.
Drama, danger and challenge in a weird setting where only a few people can enter… and, at the end the climax, a taunt:
Â¿Are you brave enough to be the next?
100 gipsy drummers get together with world class athletes in the new Nikeâ€™s ad. The film introduces us into industrial settings and marginal stages to view a tension charged fight. The atmosphereÂ´s intensity grows at the strong beat of the public clapping and the occasional defying shouts that contenders address to each other.
Director Nacho GayÃ¡n goes underground to offer us a totally different look of the sports world. Outside big stadium and crowds, the ultimate challenge is to face your inner fears, gaining success and respect among equals.
Agency: VillarrosÃ s
Creative directors: Oriol Villar / Fernando Codina
Art director: Enric Soldevila
Account executives: Pablo Zea / Juan Badilla
Agency producer: Melanie Andrada
Production company: Agosto
Director: Nacho GayÃ¡n
Executive producer: Rafa Montilla
Line producer : Toni Moreno
Director of photography: Manel Ruiz
Directorâ€™s assistant: Tirso
Post Production : Metropolitana Infinia
Music: La CrÃ¨m