Ambient action for the launch of the new Nissan murano realized by Cunning Communications in U.K. last year.
1.5 million cars pass this 3D billboard on the A4 into London every month. Inspired by the Nissan Murano’s ‘SHIFT_convention’ positioning, Cunning position a block of polyfoam in the space…
Later that week
The carving is live and underway as sculptors use the ad space as an artist studio – what they are carving is yet to be revealed…
The block of polyfoam is slowly carved, shaped and sanded to reveal even the most intricate parts of the vehicle
The Nissan Murano’s sleek styling is revealed and now it’s just the finishing touches…
Throughout the carving the sculpture is lit in UV to creating a ghostly glow as the Nissan Murano is slowly revealed…
The finished carving is replaced with a real Nissan Murano to create a 3D version of the poster execution.
Thanks o Adrian for sending this ad.