Brief: Nissan Terrano is the most powerful 4 x 4 in the Chilean market.
Idea: ItÂ´s usual to see a sign â€œWarning, car exitâ€ between the garages. They used this insight with a variation, putting this signs in wall of brick or concret, where thereÂ´s no doors closer, making this the meaning of how powerful this 4 x 4 are.
Result: Nissan Terrano, the 4 x 4 most sold in 2006.
Brand/product advertised: Nissan
Agency location (City, Country):Santiago – Chile
Creative Director: Alejandro “Lato” La Torre / Hugo LÃ³pez
Art director: Luis VicuÃ±a / Pepo Valdez
Copywriter: Alejandro “Lato” La Torre