NO CHOKE – Honda Civic Hybrid

This is a piece for Honda at 49 Old St, London. Designed to tease and communicate the proposition provided by Honda’s new Civic Hybrid, which is exemption from the London Congestion Charge because of low emission rates. This in turn contributes to a better environment in London.

NO CHOKE is made from moss, and was designed and produced by Lethal, LDN and
Sally McCaffrey, a landscape artist.

There’s also a Magic Car installation created for Honda, a take on the Magic Tree air freshener.

The idea being if the magic tree makes a car smell nicer, then the Honda Civic Hybrid makes London smell better. Magic cars in trees instead of magic trees in cars.

Thanks to Jesse from Lethal for dropping this.

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