Guerrilla marketing campaign for Bild, a popular newspaper in Germany. During the German Art Directors Club awards show in Berlin last week, Jung von Matt Hamburg “decorated” the men’s toilets with a special mirror. While performing their physiological duties men could actually look at their best friend with a slogan below “Nothing’s harder than the truth”.
Source: AdverBlog
Pingback: 100% guerrilha | Fundamental VÃdeo-Conteúdo