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OfficeMax’s new billboards introduce a private label office organization product line created in partnership with de-clutter expert, Peter Walsh. The new line will be available in OfficeMax retail stores in spring 2009. Billboards are part of OfficeMax’s 2009 marketing campaign to target females with affordable, stylish private label products that help professionals get organized, do their jobs better and have fun doing it.
Title: “Get Organized with Peter Walsh”
Agency: OfficeMax in-house brand team
Location: 15 billboards in top markets including Chicago, Phoenix, Los Angeles and Denver
Dates: January 1 through March 1, 2009
Mark Andeer (Executive Creative Director)
Joshua Peterson (Creative Director)
Dwight Darling (Designer)
Mark Manzo (Head of Copy)
Other: Ad agency, The Escape Pod, contracted the production of the 3D birds featured at the top of the billboards with Atomic Props, St. Paul Minnesota.