Bleublancrouge created a stunt on Facebook for Opinel knives. Using an app called Picscatter, various images (carrot, cucumber, sausage and leek) were “chopped” and Facebook users were then tagged. The effect was a large chopped image across the top of the user’s profile page. These images were then published on the Opinel Canada fan page, with instructions on how their friends could also chop up fresh new profiles pictures.
Advertised brand: Opinel Knives
Advert title(s): Chopped profile pictures
Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Art Director: Marie-Pierre Blanchette, Sébastien Lafaye
Copywriter: Julien Duez