Credits:
Client: Optimum Nutrition
Product: 100% Whey Gold Standard – protein powder for athletes and
bodybuilders.
Agency: DraftFCB, Chicago
Group Creative Director: David T. Jones
Copywriter: David Littlejohn
Art Director: Jim Haas, Andrew Lincoln
Designer: Alex Moulitsas
Another ad that looks great in the “case study” photos but that I seriously doubt would ever be interacted with as intended.