Paper World Chevrolet
The spot entitled “Paper World” advertises Chevrolet’s post-sale services using a visual language based entirely on hand-built objects and settings. All animation was carried out manually in real time, without the aid of CGI, and this process is made explicit through the intentional display of supporting elements like sticks and strings. The biggest challenge was to create mechanisms that made it all happen live, without computer effects.
Advertising Agency: Salles Chemistri, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Victor Hayashida
Art Director: Mateus Vilela
Copywriter: Fernando Brandt
Production Company: Vetor Zero/Animatorio
Film Directors: Gabriel Nóbrega, Guto Terni