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Via AdverBlog I came across this new funny game from Diesel, part of the Diesel Heaven Campaign. In the Recruiting website you’re invited to join the paradisiac community of Diesel people by taking a short word association test that will tell you if you’re good or bad (and should bring you to a heavenly recruiting process).
The test has about 60 different ways to be solved: at the end, if you’re good enough, you’ll receive your Certificate of Moral Excellence that will allow you to join the available positions (Angel, Archangel and Guardian Angel) when you reach Heaven.
The website is very well done by AirLock Limited, a London based interactive advertising and new media marketing agency. Take your test and try to join the Diesel staff in Heaven :-)