An outdoor stunt in Central Park to draw people to the Pedigree Dog Store in Times Square, New York.

Credits:
Product: Pedigree
Agency: TBWA\Chiat\Day, Los Angeles
Creatives:
Josh Withers (Photographer)
Lee Clow (Chief Creative Officer)
Margaret Keene (Creative Director)
Chris Adams (Creative Director)
Jeremy Boland (Art Director)
Jera Mehrdad (Art Director)
Eric Terchila (Copywriter)
Marcin Markiewicz (Copywriter)
Country: United States of America