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Nice outdoor created by BBDO Canada to promote the Pepsi Access program around Canadian cities.
The program is quite simple: every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca
To launch the program BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters featuring 12 different tracks running in Toronto and Vancouver from now until the end of summer.
Exclusive Music. We got it. You want it.
Get your PIN. Get online. Get the stuff.
30 second track sample of â€œCrazyâ€ by Gnarls Barkley.
ANNCR: That was a taste of an exclusive track from Gnarls Barkley. Check out pepsiaccess.ca for more.
TITLE: MP3 Poster
AGENCY: BBDO Canada
CHIEF CREATIVE OFFICER: Jack Neary
CREATIVE DIRECTOR: Ian MacKellar
ART DIRECTOR: Andrew Hart
COPYWRITER: Adam Bailey
Thanks to Andrew Hart for this!