Peugeot 508 Quality Time
In a world moving at a fast pace and where the everyday life is hectic and intense, finding time for oneself has become a real luxury.
It is along this line of thought that Peugeot and its advertising agency BETC have set out to create a car where the moments spent in the vehicle go beyond mere transportation, and instead becomes quality moments and a time to unwind and reflect.
The new Peugeot 508 is a real pleasure to drive (thanks to its precise steering and an ergonomic and technological driving position) and offers new and unexpected sensations (due to the use of excellent materials, lighting and noise reduction). It is thanks to these features that every trip in a Peugeot 508 is a special moment.
ANNONCEUR: Automobiles Peugeot
RESPONSABLES ANNONCEUR: Olivier Gandolfo – Nathalie Le Maitre – Hervé Poulou
AGENCE: BETC EURO RSCG
RESPONSABLES AGENCE: Henri Tripard – Jean-Baptiste Lucas – Vittorio Lucchini Gilera – Marine Vallin
DIRECTEUR DE LA CRÉATION: Rémi Babinet
DIRECTEUR DE CRÉATION: Anne-Cécile Tauleigne
DIRECTEUR ARTISTIQUE: Thomas Renaudin
CONCEPTEUR RÉDACTEUR: Paul Delmas
PLANNING STRATÉGIQUE: Clarisse Lacarrau – Maria Galleriu
PHOTOGRAPHE: Markus Wendler
ACHAT D’ART: Christine Le Fers