Pondicherry International Yoga Festival, January 2008
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Familiar street characters are suddenly seen striking unusually unfamiliar Yoga poses in their usual positions. Traffic Cops, Flower Sellers, Rikshaw Pullers, Pedestrians and Lifeguards on the beach, all striking unusual Yoga poses in the usual places. This TVC combined with ambient street activity achieved media headlines across local newspapers and resulted in a huge surplus of participants and health tourists from the targetted cities in Tamil Nadu, Andhra Pradesh, Karnataka & Kerala.
Agency: JWT India
Senthil Kumar – Executive Creative Director & Writer
Mark Manuel – Films Chief, JWT Chennai
Shiv Parameswaran – Art Director
Jayraj Rau & Aarti Iyer – Account Mgt.
Gerald Appasamy – Director
Production House – StillWaters
Paul Jacob – Stretch Festival SoundTrack