Brand/product advertised: 3M/Post-it
Advert title(s):Lost
Agency:Base1
Agency location (City, Country):Santiago – Chile
Agency website address: www.base1.cl
Creative Director: Alejandro “Lato” La Torre / Carlos Saavedra
Art director: Carlos Saavedra
Copywriter: Alejandro “Lato” La Torre
Illustrator: Carlos Saavedra
Post-It Lost
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I hope this was placed in a TV magazine… Otherwise the meaning may simply be “lost” on the audience…
thats a terrible idea.. i a big fan of lost , and make no sense making this ad, first who told them that everybody watch lost ? second this is an ad for lost fans.
bad idea.
Sorry, I didn’t get the joke?