Renault Scenic with PSP

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renault renault
renault

Credits:
Client: Renault Italia
Agency: Publicis Roma
Executive Creative Director: Alasdhair Macgregor-Hastie
Creative Director: Patrizio Marini
Copywriter: Federico Russo
Art Director: Alessandro Izzillo
Photographer: Piergiorgio Rozza

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One Response to Renault Scenic with PSP

  1. purplesimon says:
    February 25, 2008 at 7:05 pm

    More likely, drive or be killed while taking your eyes off the road.

    I really am trying not to take this literally, but who’s it aimed at? What is the point of connecting a car with a handheld games player?

    Meh.

    Reply

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