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Credits:
Client: Renault Italia
Agency: Publicis Roma
Executive Creative Director: Alasdhair Macgregor-Hastie
Creative Director: Patrizio Marini
Copywriter: Federico Russo
Art Director: Alessandro Izzillo
Photographer: Piergiorgio Rozza
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More likely, drive or be killed while taking your eyes off the road.
I really am trying not to take this literally, but who’s it aimed at? What is the point of connecting a car with a handheld games player?
Meh.