Rexona Steals Shirts
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A website giving away 5 Brazilian football shirts autographed by Ronaldinho. Two viral videos aired to promote this new viral action for Rexona, as a part of the World Cup campaign.
The site agoraeminha.com.br, consists of a game where you have to ‘steal’ the shirt from another person. The 5 winners will be those who are wearing the shirt at the over of the final match (on Sunday).
Here one of the videos:
And here the credits:
Advertiser: REXONA SPORTFAN
Product or Service: DEODORANT
Entrant Company, City: CUbO.CC, Porto Alegre
Advertising Agency, City: CUbO.CC, Porto Alegre
Creative Director: Roberto Martini
Copywriter: Matheus Malafaia
Art Director: Rodrigo Elste/Fernando Sperb
Web programming: Guilherme Moser, Tiago Flores
Project Manager: Cristiano Sperb
Additional staff: Gabriel PeraÃ§a, Filipe Zappellini, AndrÃ© Juventil, Rodrigo Pires