Saatchi LA Campaign for Surfrider

With the new campaign, “Make Waves,” we took Surfrider to some unexpected places. Here’s an overview.

To show how quickly marine life is disappearing, they built a life-size sand sculpture on Long Beach, California. The sculpture naturally deteriorated, revealing a sign and the true message of the piece.

In this recently released viral video, an unlikely hero does his part to keep public beaches public.

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