Saatchi LA Campaign for Surfrider
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With the new campaign, “Make Waves,” we took Surfrider to some unexpected places. Here’s an overview.
To show how quickly marine life is disappearing, they built a life-size sand sculpture on Long Beach, California. The sculpture naturally deteriorated, revealing a sign and the true message of the piece.
In this recently released viral video, an unlikely hero does his part to keep public beaches public.