With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May 2009 businesses became the medium. And any space was potential ad space.
Advertising Agency: VIA, Portland, Maine (USA)
Agency website: http://vianow.com
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra Schiebler
Photographer: JoElle Stoecklein
Campaign Website: http://salvationarmydonate.org
