Sats Gym – Sit-ups

Newspaper ad for SATS, the leading gym chain in Scandinavia.
The ad was selected as a finalist in Creative Print Awards, a contest arranged by daily paper Metro to promote creativity in print advertising.
The ad was published in Metro on 6 April.

Advertised brand: SATS
Advert title: Situps

Advertising Agency: PS Agency, Stockholm, Sweden
Agency website:
Creative Director: Pål Roos
Art Director: Johan Angantyr, Viktor Andersson, Kent Lovén
Copywriter: Cia Säflund, Igor Smurawa, Johan Lindman
Photographer: Patrik Engström
Published: April 2011

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