Slurpee – Bring Your Own Cup Day
Slurpee is the different drink. You can pour, mix and fill your cup any way you like. But when Coke made an aggressive push of their copycat product, we had to make ourselves different again. So we changed one thing that’s always been the same – the cup. For one day, every 7-Eleven store in Australia let anyone bring in any ‘cup’ they liked to fill with Slurpee. Giving the customers total creative control over their drinking experience.
Advertising Agency: Leo Burnett Melbourne
Creative Director: Jason Williams
Group Head: Andrew Woodhead
Art Director: James Orr
Copywriter: Elle Bullen
Copywriter: Eamonn Dixon