Another ambient action to prevent smoking. Fake cigarettes were placed in high-traffic streets in Chile, rolled with a PSA paper telling smokers: “It seems not only do you need a cigarette, you also need help.””

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Credits:
Client: Instituto Nacional del Tórax
Agency: Perfil BTL Santiago – Chile
Creative Director: Alejandro “Lato” La Torre P. / Jorge Llewellyn
Art Director: Jorge Llewellyn
Copy: Alejandro “Lato” La Torre P.

Thanks to Armando Sotoca from Criteriondg for this