An old teaser japanese campaign for the launch of PSP.
The campaign features a QR code as visual. The QR code is generally used in Japan for mobile phones. When a camera phone user takes a snapshot of the code, the phone can read the information and convert it into data such as a URL for a product Web site. If this is the case, people can click directly over to the Web site using the browser function on their mobile phones.
Hirohiko Niizumi at GameSpot said: “By printing a QR code as the first of its PSP advertisements, the company might just be trying to convince the public that the PSP will be an all-in-one portable machine much like mobile phones themselves. Or perhaps there is a deeper secret behind the advertisement.” No deeper secret as we know. Just strange the visual.