Tumble is the visual demonstration of HDNA, and each spot will feature multiple products and relay how they all connect to each other through HD. The Tumble campaign shows that high definition is in Sony’s DNA and that HDNA lives in every Sony HD product.
Agency: 180, LA
Executive Creative Director: William Gelner
Creative Directors: Tyler Hampton, Gavin Milner
Art Director: Lindsey Aqurno
Copywriter: Jordan Chouteau
Senior Agency Producer: Colleen Wellman
Production Company: Anonymous Content, Los Angeles
Director: Andrew Douglas
Executive Producer: Andy Traines
Head of Production: Sue-Ellen Clair
Producer: Paul Ure
Editorial: Adam Pertofsky, Rock Paper Scissors, Los Angeles
Special Effects: The Mill, LA, NY, London
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