Comments on: South Carolina Tourism Campaign http://www.adverbox.com/ads/south-carolina-tourism-campaign/ daily visual pleasure Wed, 25 Jan 2012 21:48:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dr. T http://www.adverbox.com/ads/south-carolina-tourism-campaign/comment-page-1/#comment-222438 Dr. T Fri, 07 Nov 2008 19:40:41 +0000 http://www.adverbox.com/south-carolina-tourism-campaign/#comment-222438 Let me start with giving proper credit (as i am familiar how PRT works in this state and NO i do not work for bounce although i have been impressed with some of their recent ambient work - see http://www.adverbox.com/greenville-literacy-association/). Yes, Rawle is the MEDIA agency and I'm sure they did a valiant effort in targeting their media because, yes, going after a cold city to bring people to the warmth is nice. But this site praises different thinking. And what makes this idea great - the fact that there were ads in a Chicago parking garage or the fact that the work brilliantly uses the environment to engage the viewer? Which goes back to credit. And Bounce gets credit for the idea of turning this media opportunity into a home run. All you have to do is compare the two campaigns mentioned here and you realize that the minds developing the visuals you see reside in Greenville. As a complete case study, kudos to all who worked on it. Let me start with giving proper credit (as i am familiar how PRT works in this state and NO i do not work for bounce although i have been impressed with some of their recent ambient work – see http://www.adverbox.com/greenville-literacy-association/).
Yes, Rawle is the MEDIA agency and I’m sure they did a valiant effort in targeting their media because, yes, going after a cold city to bring people to the warmth is nice.

But this site praises different thinking. And what makes this idea great – the fact that there were ads in a Chicago parking garage or the fact that the work brilliantly uses the environment to engage the viewer?

Which goes back to credit. And Bounce gets credit for the idea of turning this media opportunity into a home run.

All you have to do is compare the two campaigns mentioned here and you realize that the minds developing the visuals you see reside in Greenville.
As a complete case study, kudos to all who worked on it.

]]> By: LaBob http://www.adverbox.com/ads/south-carolina-tourism-campaign/comment-page-1/#comment-216546 LaBob Mon, 29 Sep 2008 15:10:20 +0000 http://www.adverbox.com/south-carolina-tourism-campaign/#comment-216546 Let's give credit where credit is due. The idea and strategy came from SCT's media agency, Rawle Murdy in Charleston, SC. Bounce, SCT's creative agency did the execution. This was indeed a great collaboration of two highly creative shops based in the South. Nice work. Let’s give credit where credit is due. The idea and strategy came from SCT’s media agency, Rawle Murdy in Charleston, SC. Bounce, SCT’s creative agency did the execution. This was indeed a great collaboration of two highly creative shops based in the South. Nice work.

]]> By: Brian Finn http://www.adverbox.com/ads/south-carolina-tourism-campaign/comment-page-1/#comment-162054 Brian Finn Mon, 21 Apr 2008 13:42:14 +0000 http://www.adverbox.com/south-carolina-tourism-campaign/#comment-162054 This campaign is awesome. I'm ready to head to the beach now.. This campaign is awesome. I’m ready to head to the beach now..

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