To explain the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.
Credits:
Product: Stabilo Highlighter Pen
Agency: Grey Hong Kong
Creatives: Keith Ho (Executive Creative Director)
Paul Chan (Creative Director)
Tony Chan / Paul Chan (Copywriter)
V Lau (Art Director)
Country: Hong Kong
That would be funny if they positioned the pen in such a way so as to look like it was inking the rail and then have adversing on the actual rail (with yellow tape saying “Stabilo” wrapped around the handrails).
Cheers,
-Scott