StrÃ¶er Out-of-Home Media – Marilyn
StrÃ¶er Out-of-Home Media, one of the major outdoor advertising companies, launched a â€œLive billboardâ€ performance in Warsaw, Poland. The happeningâ€™s aim was to show the unlimited creativity in outdoor advertising.
The performance took place in the center of Warsaw. Marylin Monroe cropped up on the top of the super scroll (a board with scrolling face, which allows up to three themes per carrier). A face of a man was put at each theme. The man plays around with Marylin, who greets him and strolls on the billboard. The â€œgrande finaleâ€ takes place when the man blows and Marylinâ€™s dress rises into the air, which refers to the classic movie scene (â€œThe seven year itchâ€).